Alt Pop Newcomer Ravive Releases New Single “7 Yrs”
Pop's newest it-girl Ravive has released her new single "7 Yrs," available on all digital platforms NOW. The song expands on her ghostly alternative roots, featuring a soundscape of synth and vocal experimentation. Her first two singles, “Sahara” and “Social Shit,” paint a ghostly visual, hitting a haunting balance of bold, experimental, haunting pop. With the release of "7 Yrs," Ravive finds herself in an eerie, yet mesmerizing niche - one that is sure to captivate both pop and alternative lovers. About the single, she states:
“7 Yrs” really broke my heart. I haven’t seen the song’s subject in seven years, and looking back on my relationship with that person, I wanted to dial back into one specific day - the last that I saw him. It was the day I realized that I could no longer keep running back to something that was hurting me - so I gathered my things, and left without looking over my shoulder. I stepped out into the early morning sun, hopped into my old Toyota Corolla, and drove into a new phase of life. It’s now been more than seven years since that day; this song was written some time ago. But the uncomfortable nostalgia factor of this song makes it all the more gut-wrenching.
Ravive is an anxious soul. She is emboldened, a breath of hot, desert air. An ethereal fusion of breathy pop and synthesized melancholia, Ravive is writing her own story of revitalization. After spending years touring nationally as the lead vocalist of an alt rock band, she is embracing evolution, eeriness, and reflection. Fueled by Diet Dr. Pepper and extensive therapy, Ravive’s experimental sonic blend is simply an audible showing of where she’s been. Her first two singles, “Sahara” and “Social Shit,” paint a ghostly visual, hitting a haunting balance of bold, experimental, haunting pop. A phantom for your ears, Ravive toys with her inner darkness to create a hypnotic, synthpop smoothie.
Ravive - "7 Yrs"
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