Friedberg have released their brand-new music video for their latest energetic single “Hello”, directed by Talia Beale. The track is the first instalment of their debut album, due for release later this year.
Talia Beale is a director and artist who creates through the lens of a queer woman of colour navigating her twenties. Known for her quirky, vibrant and original style, she has directed videos for various talented artists including NiaArchives and Valencia Grace and most recently worked with Friedberg to bring their vision to life.
In the music video we are placed in a warped 'Friedberg room' where Anna has melted into one of her walls, ultimately becoming a part of the furniture. “Hello” is written from the point of view of spending the night living in someone’s head, so the visual is a reflection of the motion of all our passing thoughts: they are overwhelming, nonsensical, detaching, comforting, erratic, tempting yet disorientating; all the while making so much sense.
Anna, lead singer of Friedberg, says “I already fell in love with Talia’s initial idea of me reciting the lyrics of the song whilst my head is stuck in a wall. Over a good cup of cappuccino we instantly bonded over the idea of a leaf blower blowing the band's hair while we are performing the song. I loved everything else we came up with that day – like taping the band to the wall. When I wrote the song I imagined spending the night in a stranger’s mind and thinking all of these things that I never thought... Saying all of these things that I never said. And get a holiday from my own mind. So the concept of the video just worked perfectly for the song.”
Talia Beale, Director, says “This project's been a dream to work on! Anna’s an artist who takes the risk of thinking outside of the box and pushing creative boundaries. It’s provided a playground to explore our most surreal ideas, the ones maybe we often try to dull down by attaching too much rational thought to in the name of commercialism.”
Formed in 2019 by the Austrian-born, London/Berlin-based Anna Friedberg (writer, vocals, guitar, cowbells and percussion), the line up is completed by Emily Linden (guitar, vocals), Cheryl Pinero (bass, vocals) and Laura Williams (drums). Friedberg’s early success came from single ‘Go Wild’ – a runaway hit that featured on the FIFA 2020 soundtrack, and in BBC's Normal People – and their stellar debut EP ‘Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah’, a razor-sharp collection of belters designed for the live stage.
The band has made major waves in Europe with performances at Eurosonic (+ ARTE TV Live Session), Open Air St. Gallen (Switzerland), Europavox, Popfest Vienna (Headliner), Haldern Pop main stage (Germany), Heimspiel Knyphausen (Germany), Reeperbahn, a U.S tour with Hot Chip, who they also supported at Brixton Academy in London, UK supports with Placebo and high profile stadium support shows with AnnenMayKantereit in Germany.
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