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Kicking That Classic Guitar Rock - The Reed Effect Release Their New Single/Video "Rise Up"


THE REED EFFECT RELEASE THEIR SECOND SINGLE "RISE UP" FROM THEIR ALBUM 1973. Continuing to release the music Kirk and his brother Chris made together for their album 1973 is very important to the band. "Rise Up" follows up their last release "Fine Here". Each song on this album truly shows the influences through guitar and style embraced by The Reed Effect. It plays like a classic rock sound that knows its way around a rocking guitar sound that blends elements of '70s rock n roll and the modern take that shows the musicianship The Reed Effect knows and brings. "Rise Up" is most assuredly the anthem party tribute single/video to Kirk's brother Chris.

'"Rise Up" is our 2nd single from our new album, 1973.

My brother and bandmate, Chris Reed, passed away on October 10th, 2020, just days before we were planning to release this album. Of course, my producer and I postponed the release.

Now is the time to bring the music we created to the masses.

We went all out on this one, and are fortunate enough to have caught some of Chris's magic and brilliance on this album.

This is his Swan Song. And boy, did he go out with a bang."' - Kirk Reed


Hailing from Toronto, and having spent the last several years proudly cutting their teeth in the best live music venues north of the border, The Reed Effect have been warping minds with their lyrics, shaking hips with their riffs, and assaulting all five senses with an onslaught of progressively addictive rock hooks that pull from grunge, metal, and blues. Having been tapped as support for bands like Jeff Martin of The Tea Party, The Wild, Die Mannequin, and Busty and the Bass, The Reed Effect have been leaving their unique brand of rock lingering in the air of venues across Canada since day one.

Founding member and frontman/guitarist Kirk Reed along with his brother Chris on bass and backup vocals are formidable. Their new album, 1973, is set to be released in the fall of 2020. The bar is set higher than ever, and the band has never been more proud of the heavy grooves they're about to unleash.

2020 has been a hard year on all of us, and The Reed Effect has definitely felt that pain. Chris Reed, bassist, vocalist, bandmate, friend, and brother tragically took his own life on October 10th, 2020, just as the new music was about to be released. Being very close, Chris's death hit Kirk hard. But Kirk feels it is important to let the world hear this music - not just as a tribute to Chris and his legacy, but as a celebration of their collaboration and brotherly love.

"Rise up" is the second single from 1973. We Love and miss you, Chris. The music you and Kirk worked on will be heard soon.

Producer - Ted Sevdalis

Videographer - Dylan Weller

Recording Studio - Gummy Bear Music

Co-writer - Care Failure (Die Mannequin0

Special Thanks to - Chris Reed and our parents, David, and Carlynn Reed.

Our producer, Ted Sevdalis, Bryan Fontez for doing an amazing job on the drums, and for his contribution in song arrangement.

Care Failure from Die Mannequin fame co-wrote this track.

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